Behind the scenes look of my process in product photography, i.e. how I turn a 1-tier PDQ Display into a 2-tier PDQ Display:
In graphic design and photography, the process of combining more than one photo or graphic into a single image is called “photo compositing.” A company may need a multiple-tier PDQ display composited from the only tier PDQ available at the time of a product photography photoshoot. This is where photo compositing (via Photoshop) comes into play.
Fun-Fact: PDQ Display = “Pretty Darn Quick” display most likely got its name from the nature of how fast a retailer can assemble this type of retail display. A ‘tier’ is used to describe the number of levels (PDQ display) in a display set.
For example, I was given only a 1-tier PDQ (pictured below) to photograph. Bliss Hammocks needed not only an image of a 1-tier but a 2-tier PDQ display set. I had to think of a way to photograph this PDQ to produce a realistic 2-tier PDQ.
First, I needed to photography the bottom tier of the set. The images I captured for the bottom tier (A & B) will have a dual purpose — (1) single-tier image and (2) the bottom tier image.
I captured images A, B, & C with handwritten production notes which serve as a reference for post-production or compositing via Photoshop. Images A & B are used to help remove the top flaps, while image C is used as the top tier of a 2-tier display image.
In image C, I raised the PDQ above ground level at the height of itself while photographing it at the same exact angle and lighting as images A & B.
For images A & B: in Photoshop, I brightened up the images, removed the top flaps, and removed the background. The final image D is the result below.
For image C: I brightened up the image and removed the background including the box it is resting on for perspective. Using image D, I removed the header card from the PDQ and added this PDQ to the bottom of the image C’s PDQ to form image E.